The disparity between managing email and managing MS Teams often goes unnoticed, yet companies are paying a hefty price for overlooking it.

Consider Teams as your virtual neighborhood and Outlook as the broader world encompassing your neighborhood. While you can invite external parties to your Teams neighborhood, the invitation process is selective. In contrast, Outlook operates on a “come one, come all” basis; anyone with your email address can join the party. Despite spam protection acting as a gated complex, it’s challenging to distinguish between neighbors, well-meaning visitors, and manipulative marketers seeking your attention.

In general, most communications in Teams are internal, which doesn’t diminish their importance but underscores a difference in focus compared to customer interactions, particularly in sales and customer service.

Now, envision assigning a monetary value to each email in your inbox. While some emails enhance...