It’s easy to fall into the trap of thinking that being productive means getting a lot of email done. Many of us spend hours every day responding to emails, sorting through our inbox, and sending out quick replies just to clear the backlog. But what if all that time spent on email is actually making us less productive in the long run? 

The truth is, not all emails are created equal. Some are easy to deal with and require a quick response, while others require more thought and consideration. The problem is that we often prioritize the easy emails over the important ones, thinking that we’re being productive by clearing our inbox as quickly as possible. 

The reality is that focusing on the easy emails is a form of procrastination. It’s easier to deal with the emails that require a quick response than to tackle the more complex ones that require more time and effort. But by doing so, we’re neglecting the emails that are actually important and need...

I can imagine being on the other end of being asked to send in the “snow” – your empty inbox at the end of the day with 0 to prioritize, 0 to plan and 0 Today. On first glance, this request may seem a bit over the top. I get it.

If you still feel that way after reading this, then, by all means, feel free to stop, but hopefully, this will shed some light on exactly why we request snowmails, and why exactly 20.

First, you should know that we call them snowmails because the objective is to have lots of white (snow) in your inbox.

Second, I want you to know that this service is for you. It actually takes up quite a bit of resources to monitor “the snow”, but we do it because our experience tells is it’s a game-changer.

Third, it might be helpful to know that before we started requesting snowmails many years ago, the level of adoption of our customers was just a little over 50%, and puzzlingly enough it didn’t matter how excited a...